Strategies 360 and Primacy Strategy Group Launch New Strategic Alliance to Meet the Moment for Public and Government Affairs
Strategies 360 and Primacy Strategy Group have formed a national strategic alliance that expands the capabilities of both firms. The alliance deepens each other’s strengths, offers complementary services, and delivers impactful strategies for clients across the country. With robust solutions, the alliance will meet the complex demands for effective public affairs and government relations in today’s world.
Through this alliance, both firms maintain their independent operations and leadership while creating a seamless pathway for clients to access combined services from both organizations. Together, the firms now offer national‑scale strategies supported by federal, state, and local expertise — paired with research, creative, marketing, and communications tools that strengthen and amplify public affairs and government relations efforts.
The firms bring deep expertise in local and regional issues across 11 states in the Midwest, Plains, and the West, with a dedicated federal relations team in Washington, D.C. offering powerful guidance for national engagements.
- Strategies 360, headquartered in Carson City, Nevada, serves clients in Alaska, Nevada, New Mexico, Oregon, and Washington.
- Primacy Strategy Group is headquartered in Minnesota, with additional offices in North Dakota and Washington, D.C., and serves clients across the Midwest.
The unique capabilities and capacity of the firms include:
Primacy Strategy Group’s
- Federal relations
- Capitol Hill leadership and vision
- Multi-state mid-west US infrastructure
- National political strategy
- Coalition building
- Federal/state integration
Strategies 360’s
- Regional public and government affairs
- Multi‑state western US infrastructure
- Full‑service communications (Crisis, Messaging, Media Relations)
- Research and polling
- Creative and design
- Integrated and digital marketing
The alliance is rooted in a long-standing friendship between John Oceguera, CEO of S360 and Ryan C. Kelly, CEO of Primacy Strategy Group. The two met more than a decade ago and built a partnership on trust, shared values, and a common vision for excellence. Their collaboration has consistently produced solutions that benefit clients, communities, and partners — a philosophy that will guide all Alliance projects.
“This alliance reflects our shared commitment to delivering meaningful outcomes for our clients,” said John Oceguera, CEO of Strategies 360. “By combining our strengths, we’re giving clients a broader set of tools, deeper relationships, and a unified approach that meets the complexity of today’s challenges.”
“This is the natural evolution of a partnership built over many years,” said Kelly. “Together, we’ve helped clients navigate complex environments, strengthen relationships, and solve challenges that require both strategic insight and operational precision. This alliance allows us to bring that combined strength to a national scale.”