Amour 781

We started with qualitative and quantitative research to understand the customers and the market. Then we built a creative and media strategy as a test-and-learn program, refining messages and the media plan every week. 

We developed a strategy that celebrated, without patronizing, every body type. In an industry ripe with condescension and subtle body shaming cues we set out to build a brand that didn’t “accept” all body types but normalize them. Throughout our campaigns we  continually checked in with our audience, elevating their voices and adjusting messaging and product to reflect their needs. 

Meanwhile, our web team streamlined the site’s purchase path and used analytics to guide a full site refresh. An editorial calendar and visual direction for photo shoots kept content fresh.

During our engagement we developed a brand, defined a photo style, created a new e commerce site, and built an integrated media plan. The work resulted in:

• Google Search advertising ROI rose 680%, and click-through rate rose 55.6%.
• Facebook and Instagram advertising ROI rose 61.2%, and click-through rate rose 30.7%.
• Purchases on the site rose 39.32%.
• Organic search visitors rose 91.5%.
• Site visitors from paid social media rose 1,470.91% year over year.