How can we help?
Communications
We wield comprehensive communications tools from media relations to crisis management, message development to strategic plans — all to drive meaningful engagement with our clients’ audiences.
Shaping conversations that matter.
Strategic Communications Plans
We consider all the angles to develop an effective and actionable communication plan. Our team starts by examining existing communications to illuminate what is working and what can be improved. We look at the data, follow audience preferences, absorb the research, and then make tangible recommendations towards communications success. Plans are built to be used, and include thoughtful resources such as core messages, audience identifications, platform strategies, and media outreach plans – among other tools available.
Our strategic communications plans can include:
- Owned media strategy
- Media relations and earned media strategy
- Content and messaging
- Internal communications strategy
- Reputation management
- Crisis planning
- Legislative, lawmaker, and issue-area communications strategy
- Public information campaigns
Messaging and Content Strategy
We help you say what you want to say and make it stick. Messaging considers not only what needs to be said, but how it should be said and to who. Core messages help clients stay the course to meet their goals – ensuring all prospective audiences and stakeholders receive consistent messaging that builds knowledge, trust, and inspires action. The messaging we create becomes the building block for all public facing content, including blog posts, opinion pieces, social media posts, legislative one-pagers and any other written materials needed for us to make sure your goals are met.
Media Relations
We craft headlines and stories that elevate our clients and their causes, identify the right reporters and outlets, and build out plans to maximize earned media success. Whether placing a story in prominent national media, shaping coverage of a crisis, or engaging audiences on a regional and hyper-local level, we navigate toward success. Our team comes from major news organizations, political campaigns, and well-known businesses and organizations – bringing media savvy to our clients.
Media/Spokesperson Training
Ensuring your spokespeople are prepared to communicate effectively is an important part of any successful media strategy, whether it’s focused on proactive outreach or crisis management. This requires an understanding of how the media works and how best to present yourself or your clients in interviews. S360 provides media and spokesperson training sessions that are designed to fit specific situations.
These sessions can include, but are not limited to:
- The basics of how the news media works
- Strategies on how to conduct yourself during an interview with the media, with coaching on voice and presentation
- Practice interviews to prepare for reporter engagement
- Best practices for responding to the media regarding a crisis involving your organization
- How to pitch a story to reporters
- Knowing when or when not to engage with the media
Crisis Communications
Strategies 360 provides proactive crisis communications plans as well as immediate crisis communications support for clients from a variety of industries. Legal issues, employee or leadership incidents, cybersecurity & data breaches, safety incident responses, financial or compliance issues, and more – we’re there for you.
We offer:
- Immediate crisis support
- Crisis communications plans
- Crisis scenario exercises
- Media training
Learn more about our crisis communications services.