How can we help?
Research
We provide insightful research and actionable recommendations— from representative survey polls to focus groups, and everything in between — guiding important decisions for our clients’ biggest challenges.
Data-driven insights to guide strategy.
Quantitative Surveys
We custom design live phone interviewing and online surveys to help answer our clients’ key questions and meet their unique needs. Our surveys can access difficult-to-reach populations of all sizes, create accessible means for respondents to participate, and provide valuable high-level data backed with in-depth analysis from our research experts. We ensure high-quality methodology during survey interviews and present clients with clear, actionable guidance for their decision-making. Quantitative surveys allow our clients to meet goals including:
- Soliciting feedback: Understand well-rounded community sentiment in a statistically valid and representative way.
- Identifying support: Reveal how community members self-sort into proponents, opponents, and the middle ground open to persuasion.
- Reaching the community: Discover where audiences get their information and help choose ideal outreach modes.
- Demographics: Understand how demographic and geographic differences impact public perception.
Focus Groups
Focus groups offer qualitative information to help clients make informed decisions about the direction they are going with a product, marketing campaign, or message framework among other things. Our team will support recruitment, screening, discussion facilitation, recording, transcription, analysis, and reporting for a focus group. We can help interpret qualitative data to identify key findings, trends, and differences or similarities among participants.
Online Discussion Boards/Journals
Privately recruited, online platforms offer a variety of research benefits which reduce social bias and increase discussion capabilities. We are experienced in designing, recruiting, managing, and deriving actionable findings from multiple types of online platforms for qualitative research. Depending on your objectives, audience, and discussion content, we can recommend which type of online discussion would provide the most benefit to reach your goal.
In-Depth Interviews
We craft targeted questions and practice interview techniques that reveal in-depth information from key stakeholders for our clients. These interview details are then collated to reveal shared and divergent views on the challenges we are working to address, with suggested pathways forward.
Executive and Opinion Leader Interviews
We engage with Executive-level leadership to support organizational direction based on a deep analysis of individual opinions within a leadership team. These interviews can offer pathways to consensus on how to tackle organizational challenges
Ad and Creative Testing
We help advertisers choose the most persuasive and engaging marketing campaigns to reach and influence their target audiences. Our team will advise on the best methodologies to answer the client’s question, conduct the research, and provide a detailed analysis to guide the direction of marketing campaigns.