With 63 winning campaigns across 9 states, S360’s teams delivered powerful impacts at the local, state, and federal level.

Seattle, WA – Strategies 360’s campaigns team, which includes a dedicated division in the Seattle HQ and operatives throughout the firm’s footprint, delivered major election wins during the 2022 general election cycle, resulting in 63 victories and over $2 billion in new revenues for local communities across the country.

“Our campaigns team leveraged every service S360 offers to deliver an incredible number of winning outcomes this election cycle,” said Ron Dotzauer, Founder and CEO of Strategies 360. “I am proud of the work we did, collaboratively across services and states, to help our candidate and ballot measure clients succeed.”

S360 supported candidate and ballot measure clients with a wide variety of services, including general consulting, strategy and planning, polling and research, creative design and collateral, digital marketing, field organizing, fundraising, strategic communications, media relations, and more.

Highlights from the 2022 general election cycle include:

• Our campaign fundraising team, led by S360’s Tribal fundraising expert in New Mexico, was proud to support Congresswoman Mary Peltola, the first ever Alaska Native to be elected to Congress, and the re-election of Congresswoman Sharice Davids of Kansas, one of the first Native American women elected to Congress. In Alaska, our teams collaborated closely across multiple states and practice areas with the Alaska Native community to promote Alaska Native voter turnout and registration efforts. This was a critically important year for the Get Out the Native Vote effort, given the challenges of voter access in rural Alaska and the implementation of a new ranked choice voting system.

• In Arizona, our team supported major wins at a statewide level including Governor-Elect Katie Hobbs, Secretary of State Adrian Fontes, and Attorney General-Elect Kris Mayes. Working with education advocates the team also landed 3 state legislature wins –specifically spearheading efforts to elect State Senator Christine Marsh in the state’s most competitive legislative district, 22 school board posts across 4 counties, and over half a billion dollars for local schools. Impressively, the Arizona team helped clinch the Gubernatorial win with a voter contact strategy that included over 100,000 direct mail pieces, 30,000 doors knocked, hundreds of thousands of calls to voters, and a statewide digital marketing campaign that reached millions of voters in just three weeks.

• Another gubernatorial win came out of Hawaii. The S360 team served as the general consultant for newly elected Governor Josh Green through his successful primary and general election. In addition to overseeing campaign strategy, S360 also provided polling and research, strategic communications, creative services, and digital marketing to help deliver a resounding win.

• The New Mexico team helped delivered the successful elections of Lt. Governor Howie Morales, Attorney General Elect Raul Torrez, and Secretary of State Maggie Toulouse Oliver.

• The Oregon team not only won bond and levies totaling $753 million for schools and parks, but they also lead the communications for a ballot measure to formally remove slavery language from Oregon’s constitution. While the state constitution banned slavery, the ban came with a loophole exception as punishment for a crime. S360’s Oregon team successfully helped campaign to amend the state constitution to remove this language.

• Washington’s education team oversaw school district informational bond campaigns that secured over $1.2 billion for districts in the state. This team used the full suite of S360 services including public opinion research, communications planning and delivery, mailer and collateral development, and robust digital marketing strategies to reach each district’s community with informational messages that resonated.

Congratulations to the many tireless advocates, and all the amazing S360 team members who are making a difference every day.

About S360:

With offices in 13 states, Washington, D.C. and Vancouver, B.C., Strategies 360 is the leading public affairs, communications, research, and marketing firm across the west. The firm also provides an in-house full service creative design and marketing practice. With experts drawn from the worlds of government, politics, the news media, quantitative and qualitative research, advertising, marketing and design, S360 crafts and executes the winning strategies that help clients succeed in shaping policy and business across the United States.

The post S360 Campaign Victories from 2022 General Election Cycle appeared first on Strategies 360.

Scolari joins the firm as Vice President of Government Relations bringing over two decades of advocacy experience, with deep expertise in important public policy arenas such as gaming, cannabis, renewable energy, and land use.

Las Vegas, NV – Strategies 360’s Nevada practice expands with the addition of government relations expert Brett Scolari. With over twenty years of experience, Brett has a proven track record of navigating complex regulatory frameworks through a blend of relationship building, legal knowledge, political savvy, and policy expertise. In his role as Vice President of Government Relations for S360 Nevada, Brett will advocate on behalf of clients to advance their interests in the Nevada Legislature and with key stakeholders at every level of government.

“Brett is a difference maker with a deep network of relationships and unmatched understanding of the government relations landscape,” said John Oceguera, Executive Vice President of S360 Nevada. “He will be a great asset to our clients here in Nevada and across S360’s footprint.”

Brett previously served as General Counsel and Director of Government and Regulatory Affairs for Tryke Companies where he oversaw their day-to-day legal, regulatory, political and government affairs activities and strategies. As part of Tryke’s founding Executive Team, he helped guide the company from a start-up to a pioneering 500+ employee organization. With over seven years of direct regulated cannabis experience and previous experience in land use, regulated liquor, gaming and privileged licensing markets, Brett successfully managed the legal and regulatory issues for the company and its multiple licensed operations in the states of Utah, Nevada and Arizona. This included overseeing Tryke’s critically important interactions with government agencies and elected officials in the highly regulated cannabis industry and leading the organization through a recent acquisition.

“I am impressed with Brett’s depth and breadth of work in government relations and am excited to welcome him to our industry leading team in Nevada,” said Ron Dotzauer. “He brings experience not only in regulated liquor, gaming, cannabis, and other privileged licensing markets, but also in land use and permitting, as well as clean energy. As the western US continues to lead in these emerging and growing sectors, Brett’s knowledge will be a critical asset for our clients.”

After earning his law degree from the Santa Clara University, Brett worked in private law practice in Nevada. He began his practice and was mentored at the Nevada based law firm Jones Vargas, focusing on state regulatory, land use, privileged licensing, gaming, taxation, redevelopment, clean energy and many other state and local government issues. Later on in his career he helped build the government affairs practice for Gordon Silver LLP. He also represented the Reno-Sparks Convention and Visitor’s Authority for over ten years as its outside general counsel.

You can contact Brett at BrettS@strategies360.com

The post S360 Nevada Expands Leading Government Relations Practice with Addition of Brett Scolari appeared first on Strategies 360.

This annual Seattle Kraken camp in Anchorage was part of the multi-year deal S360 helped negotiate between BBNC and the Seattle Kraken. Strategies 360 began exploring partnership opportunities with NHL Seattle in February 2020. For more than a year, we worked on developing a strong relationship to move Bristol Bay Native Corporation towards a partnership that was mutually beneficial to all parties. Once NHL Seattle officially became the Seattle Kraken, the details of that partnership took shape. That included one of the 13 food marketplaces within the new Climate Pledge Arena that serves wild Bristol Bay salmon and Bering Sea cod.

S360’s multi-year and multi-service engagement

Communications and Media

S360 led the announcement for the partnership from Anchorage, Alaska on June 15, 2021. With local youth hockey players as the backdrop, Seattle Kraken CEO Tod Lieweke and BBNC CEO Jason Metrokin shared the news with the world. S360 ran media relations, communications, community engagement & digital marketing for the announcement. The event garnered significant media coverage across Alaska.

On September 15, 2021, at an event at Seattle Center, S360 led the announcement for the new “Bristol Bay Wild Market” which includes a menu serving Bristol Bay salmon and Bering Sea cod dishes to millions of arena visitors each year. The marketplace is a joint venture with BBNC, Bristol Wild Seafood Company and Bristol Bay Regional Seafood Development Association (BBRSDA). The event coordinated by S360 included Climate Pledge Arena executive chef Molly DeMers, BBNC CEO Jason Metrokin and the infamous Pike Place Market fish tossers.

S360 ran media relations, communications, community engagement & digital marketing for this announcement as well.

Branding and Design
The S360 design, marketing & communications teams also led the creation of the actual marketplace as well as the messaging/branding for the marketplace and the partnership. S360’s design team created a full brand for the marketplace from scratch. Blending elements of BBNC’s visual identity and brand narrative, the Bristol Bay Wild Market is instantly aligned with the organization while offering a distinct point of view that celebrates the regional food culture. We created a space that not only highlighted the food, but also the people of the Bristol Bay region. Visitors to the marketplace will get the chance to learn about sustainably sourced wild fish while picking up their food.

Continued success

Strategies 360 deeply values the incredible partnership of cultures and communities that has arisen from the BBNC and Seattle Kraken relationship. S360 proudly supports projects that add a multitude of benefits for the communities in which we serve and look forward to the continued success of the Kraken and BBNC. Our teams have the skills and passion to support complex projects wielding our full suite of services to deliver successful results.

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Every April, Autism Acceptance Month is recognized across the United States. S360 is proud to support the Autism Society with their communications and digital marketing goals for the month. Strategies 360 was first engaged by the Autism Society of America in 2021 to support national communications outreach for Autism Acceptance Month. Our task was to shift the public narrative away from using Autism Awareness Month to Acceptance. Not only was S360 successful in earning national media for our client, including Op-Eds placed in The Hill and the LA Times, our team was able to deliver significant regional media attention across the country for the shift in language.

In 2022, our goal was to amplify the newly launched brand identity and their campaign to #celebratedifferences within Autism Acceptance Month activities. We developed messaging, multiple press releases, social media content, blog content, sample letters to the editor, and a 16-series email drip campaign for AAM fundraising for all the Autism Society affiliates to use as needed to support on the ground, grassroots fundraising.

Beyond traditional communications services, our team has developed relationships with Autism Society’s corporate partners to amplify stories that feature some of the nation’s largest companies giving back their time and contributing financially to the organization. Our team developed a multi-pronged press outreach strategy that engaged health, business, entertainment, and non-profit industry media sharing multiple stories designed for each media focus area.

The 2022 Autism Acceptance Month media campaign landed unique earned stories in USA Today, Forbes, and the San Francisco Chronicle, among the many other regional and local media outlets sharing hometown stories by working with Autism Society affiliates. Interviews were arranged with sources for Yahoo Finance, Healthline, and multiple local radio and television stations around the country. Some reporters directly used content S360 developed and shared from 2021 and 2022, demonstrating the long-term impact of our communications work.

In total, our work helped secured nearly 5,000 mentions for the Autism Society across the country in March and April, and the media placed garnered over $49.5M in ad value equivalency!  Importantly for the goals of the Autism Society, their positive brand sentiment increased 75%.

A companion digital media advertising strategy was developed for Autism Acceptance Month as well. From the campaign’s Mid-March launch through the month of April, S360’s digital marketing team ran a lean budget and tailored the campaign to attract specific target demographics in ten media markets. The campaign performed above benchmark for paid search, Facebook, and display ads generating over 1.6 million impressions driving tens of thousands of new users to the Autism Society website.

BRAND ROLL OUT

Prior to Autism Acceptance Month in 2022, S360 also helped the Autism Society launch their new brand. S360’s communications team went into action developing the comprehensive supportive messaging for the brand, talking points and FAQs to address the major shift in not just the look and feel, but in the iconography traditionally associated with Autism. From that messaging, we developed press releases, blogs, a fundraising email drip campaign for Giving Tuesday, and social media content. Our work also included outreach to target media markets for placement of the Autism Society’s newly developed PSA.

Beyond earned media, S360’s Digital Marketing team pulled together a paid media campaign to run following the brand launch. The team leveraged the PSA to run as pre-roll, as well as managed static assets for social and display ads across target media markets. We also ran paid search, driving significant interest into the Autism Society’s helpline. In fact, since S360 started managing the organization’s digital marketing, calls or emails to the Autism Society’s helpline increased an average of 187%! With our review of the most effective search terms, S360’s communications and digital marketing team worked together to update creative and drive even more attention to the Autism Society, which helped immensely moving into Autism Acceptance Month.

“It has been a pleasure to work with the team at S360 over the past 18 months. Our working relationship has expanded as our needs and goals evolved; we have seen a direct return on our investment in the areas of brand awareness, donor acquisition and fundraising, and inbound inquiries through our National Helpline. We sincerely value S360’s strategic guidance and their commitment to the cause of our organization.” – Kristyn Roth, Chief Marketing Officer

We are incredibly proud of our partnership with the Autism Society of America and share their values of inclusivity, diversity, and acceptance. The Autism Society is the oldest grassroots Autism non-profit in the country. With 70 affiliates supporting over 600,000 people annually, the Autism Society’s impact on the lives of Autistic individuals and their loved ones is immense. To learn more, visit www.AutismSociety.org.

Get to know more about our Communications Practice here.

The post Autism Society of America: A Communications Case Study appeared first on Strategies 360.

When asked, “what would you do differently, if you could do this all again,” her reply was “Hire an editor.”

The inspiring and lively conversation also included the value of a thriving Democracy, holding true to your values under pressure, and always remembering your roots. Some special guests included former WA Governor Christine Gregoire and former Congressman Don Bonker. Several staff representatives of the Washington’s federal delegation also came out.

Before the event, our communications team organized a media interview for Mrs. Biden Owens with KIRO news, and the story got picked up by Yahoo News! Other members of the S360 team from across the firm footprint were instrumental in bringing this event to life, including making the right connections to Mrs. Biden Owens in the first place. The success of this event is a testament to the creative thinking, tenacity, and coordination between offices and practice areas of our staff across the footprint!

Please enjoy this collection of photos captured by our staff and a guest photographer.

The post Strategies 360 Hosts Valerie Biden Owens Author of “Growing up Biden: A Memoir” appeared first on Strategies 360.

Presidio Communications has joined the S360 family to offer clients direct public engagement and policy solutions in the Orange County region. 

Irvine, CA – Strategies 360 continues to grow its California operations with the addition of an Orange County office. Boasting a six-person team of professionals, the Orange County office deeply understands the local community and provides comprehensive solutions that move client’s goals forward in the region. Led by Daniel (Danny) Fierro and Samantha (Sam) Marquez, the Orange County team provides effective, tailored communications and policy solutions including political strategy, government relations, and public education and engagement, and voter outreach.

“Having a direct connection to Orange County and the surrounding regions with this whip-smart team is a game changer for our clients working in California,” said Ron Dotzauer, Founder and CEO of Strategies 360. “The OC team is deeply connected to the local community and understands how to connect with a diverse plurality of constituents to move policies forward.”

Danny is the founder of Presidio Communications, one of Orange County’s leading public affairs firms, and one of only two minority-owned firms with more than five staff in the region of over three million people. 100% of the Orange County team is bi-lingual with an average age of 28 – reflecting the changing demographics of the region which has grown increasingly younger and more racially and ethnically diverse.

This energetic team of pros have an impressive roster of successes in Orange County. Amongst the incredible campaign wins from Presidio Communications, the team helped secure a $232 million bond for school improvement funds for Santa Ana Unified School District; ran the successful campaign to elect the nation’s first openly gay Muslim city council member, Ahmad Zahra, in Fullerton; and assisted the Orange County Conservation Corps in becoming one of only two California state-chartered local conservation corps to be awarded a contract by the Governor’s Office of Emergency Services to provide pandemic relief services. The Orange County team has deep expertise with public agencies, K-12 and college education, health districts, and city and county governments.

“We are so excited to be working with S360 to help us scale up and provide a quality of services at a speed and volume that we were previously unable to meet,” said Danny Fierro, Senior Vice President of the Orange County practice. “This represents a huge expansion of our service offerings including digital marketing and web design, which are critical for our clients who are working on enrollment efforts or in need of direct action from the community.”

For Strategies 360 clients, the Orange County practice will support on the ground voter engagement including direct mail campaigns, signature gathering and field campaigns and get out the vote efforts, done with in-house multicultural communications savvy. The team will also support S360’s Cultura practice.

For Orange County clients, they can expect an expanded array of services offered in a one-stop-shop. This includes research and polling, videography, web design and development, and digital marketing strategy and execution, and general creative and design services.

Meet the Orange County Team:

Daniel (Danny) Fierro, Senior Vice President
Samantha (Sam) Marquez, Senior Vice President
Hannah Dragoo, Manager of Communications and Public Affairs
Erika Flores, Communications and Public Affairs Manager,
Josef Holper, Manager of Communications and Public Affairs
Allison Stewart, Associate of Communications and Digital Media

The post Strategies 360 Expands Capacity and Services in Orange County with Presidio Communications appeared first on Strategies 360.

Strategies 360 welcomes Craig Keating as a Vice President in its Vancouver, British Columbia office.

Vancouver, British Columbia – Craig Keating, who recently completed an eight-year term as President of the BC NDP, has joined Strategies 360 a leading public policy and communications firm with offices in the United States and Canada. As Vice President in the Vancouver office, Keating will lead the establishment of a municipal practice for Strategies 360.

The practice will start with an initial focus on Metro Vancouver where Keating previously served as a board member. His team will support clients through complex zoning, permitting, and regulatory matters at the city and regional level.

“Craig’s deep roots in BC politics and policy means that he can guide our clients through the complexities of municipal regulations smoothly,” said Michael Gardiner, President of Strategies 360 Canada. “He brings strategic processes, well-established relationships, and thoughtful solutions that align diverse stakeholders for every project.”

While serving the BC NDP, Keating oversaw a rebuild of the political party’s infrastructure and two successful elections, including the most recent landslide win for John Horgan. Prior to his time with the NDP, Keating served for nearly 20 years as a City Councilor in North Vancouver. Here, he developed a reputation as a practical bridge builder and as someone who could get past obstacles to get things done. He carried this reputation through his time as President of the BC NDP.

“I am very excited to welcome Craig to the S360 team,” said Ron Dotzauer, Founder and CEO of Strategies 360. “His deep knowledge of local policy combined with the support available within S360’s comprehensive service offerings mean our clients can expect savvy and effective solutions that help advance their interests.”

You can reach Craig here.

The post Former British Columbia NDP President, Craig Keating, Makes Move to Strategies 360 appeared first on Strategies 360.

For over 30 years, Steve Fitzer has worked in every level of political campaigning, with a focus on national fundraising efforts.

Santa Fe, NM – Steve Fitzer Joins Strategies 360 as Vice President in the New Mexico office. His career in politics and campaigns spans over three decades, with experience at every level and practice area. In his new role with S360, Steve will provide his winning political insights and effective fundraising support to clients in New Mexico and across the entire firm footprint.

“Strategies 360 has a great reputation for winning campaigns,” said Ron Dotzauer, Founder and CEO of Strategies 360. “Steve is adding a deep level of expertise in fundraising, enhancing the one-stop-shop offerings from S360 for anything a candidate or organization might need.”

From city council to presidential races, Steve has had experience at every size and reach of a campaign. For the last 20 years his main focus has been fundraising. Steve has led political fundraising efforts at local, state and federal levels working with donors in New Mexico and across the country, as well as PACs and lobbyists in Washington D.C.. Steve has also focused a lot of his attention on working with leaders in Indian Country to get them engaged politically and build support for his clients with distinct native communities.

“Steve has been an integral part of New Mexico’s political scene for a very long time and is a deeply respected consultant with a winning track record,” said Josh Rosen, Senior Vice President of S360’s New Mexico office. “We are excited that he has joined our practice, thrilled our team’s capabilities to offer a full-service experience for each of our clients.”

DCCC Chairman Ben Ray Lujan, U.S. Reps. Deb Haaland, Sharice Davids, Teresa Leger Fernandez, and Melanie Stansbury.  At the state level in New Mexico, he worked for Governor Bill Richardson and Lt. Governor Diane Denish, and has most recently worked with Governor Michelle Lujan Grisham and Lt. Governor Howie Morales.

Get in touch with Steve Fitzer here.

The post Political Fundraiser and Strategist, Steve Fitzer, Joins Strategies 360 appeared first on Strategies 360.

Maverick Ryan join S360’s Public Affairs practice with a background in community stakeholder outreach and tribal relations following his service in the Office of Governor Inslee.

Seattle, WA – Maverick Ryan joins Strategies 360 as the Manager of Public Affairs in the firm’s Seattle-based headquarters. With a background in public engagement, Maverick will help S360 clients conduct meaningful and productive outreach with community stakeholders and local elected officials. He also serves as a Tribal Council Member for the Cowlitz Indian Tribe where he is focused on open government and accountability measures, as well as revamping the Cowlitz Housing Authority.

“We are thrilled to have Maverick on our team,” said Ron Dotzauer, Founder and CEO of Strategies 360. “He is deeply involved in many of the Northwest’s most pressing issues and understands how to connect our client’s priorities to the communities they need to engage.”

As Deputy Director of Constituent Services in Governor’s office, Maverick coordinated responses to business questions regarding Safe Start/Healthy Washington guidelines at the peak of the Coronavirus Pandemic. He also coordinated with agencies and policy experts to galvanize the public’s understanding of the Governor’s priorities and collaborated with the Governor’s Washington D.C. office to extend the Governor’s reach and maximize engagement.

“Across the west, community engagement has been a cornerstone of how we create and deliver meaningful solutions to the challenges of the day,” said Kurt Beckett, COO of Strategies 360 and Senior Vice President of S360’s Public Affairs practice. “Maverick brings the energy, passion, and know-how to effectively build bridges, especially in rural and tribal communities, to support our client’s goals through inclusive engagement.”

Born and raised on the Kitsap Peninsula, Maverick stays committed to the region through board leadership, including serving as a member of the Cowlitz Indian Tribal Council and the Board of the Port Orchard Historic Theater Foundation. In his role on the Cowlitz Indian Tribal Council, Maverick negotiates and communicates with federal, state and local governments, as well as consults those government bodies involved in the welfare of the Cowlitz Indian Tribe. For the Port Orchard Historic Theater Foundation, Maverick is a part of a group of community stakeholders working to restore a historic community cinema that has been closed for several years.

Maverick got his start in public engagement work with Rural Investment to Protect the Environment, a non-profit working with farmers to develop climate change policies that also protect rural economies. He has also previously served on the Olympic Natural Resource Center’s Advisory Board, where he advised leadership on ways to unite researchers, students, professionals and the general public around forest and ocean management strategies.

You can reach Maverick Ryan here.

The post Inslee Staffer Joins Strategies 360’s Washington State Public Affairs Team appeared first on Strategies 360.

Jones has over two decades of government and policy expertise at the local, state and federal levels, including serving three members of Congress.

Boise, ID – Travis Jones has joined Strategies 360 as the Vice President of Government Relations in the Idaho office. With over two decades of political strategy expertise, blended with a deep understanding of major regional industries, Jones will guide policy conversations on behalf of S360 clients and develop solutions that support the Pacific Northwest’s booming and diverse economy.

“Travis has a fantastic understanding of how to bridge business and policy at all levels of government,” said Ron Dotzauer, Founder and CEO of Strategies 360. “With his work across the country, clients can expect a partner who knows how to promote their interests in different political and economic atmospheres.”

Jones has advised three members of Congress with successful legislative efforts ranging from renewable energy, public land management, two Farm Bills, various water and environmental regulations, appropriations, and surface and maritime transportation policy.

Most recently, Travis led U.S. state and local policy engagement for NIKE, a Fortune 100 company based in Beaverton, Oregon. His role and responsibilities included legislative advocacy, political campaign strategy, ethics and compliance reporting, trade policy, cybersecurity and consumer privacy, corporate taxation, and other key issues across all 50 state legislatures and relevant local jurisdictions.

“We are thrilled to have Travis join our team in Idaho,” said Casey Bender, Senior Vice President of S360’s Idaho practice. “His experience at all levels of government, in the nonprofit sector, and the corporate world coupled with his passion for Idaho and the issues that make our state unique will benefit our current and future clients greatly.”

Originally from a farm and ranch in rural northeastern Oregon, Travis served for nine years as CEO of a statewide association – the Idaho Grain Producers Association – representing Idaho’s second largest agricultural commodity. In this role, he drove marketing, communications, policy development, advocacy, and regulatory engagement on issues from air quality to commodity price support programs.

Jones holds a B.S. in Agricultural Business and an M.S. in Agricultural Economics, both from the University of Idaho.

Get in touch with Travis Jones here.

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