As Senior Vice President of Communications for California, Raegan utilizes her diverse and extensive background to drive communications strategies and grow the impact and outreach for S360 clients in California and across the firm. Raegan brings more than two decades of corporate communications, public relations, journalism, crisis management, non-profit and startup experience to support her clients.
Prior to S360, Raegan spent four years in the startup world overseeing communications, branding, digital marketing and PR efforts for a variety of health and wellness, blockchain, DTC, technology and event clients. Before that, Raegan served as the Vice President of Media Relations and Cause Marketing for Macy’s, Inc., where she oversaw public relations, community engagement, non-profit partnerships, and local crisis and business communications across 13 Western states and 20+ media markets. In earlier roles with Macy’s, she oversaw media relations and internal communications for Macy’s West, where she developed strategic PR campaigns and served as editor-in-chief of Macy’s employee magazine.
Reagan has also served as an account supervisor at Schwartz MSL, a global full-service public relations and engagement agency specializing in cleantech, consumer and enterprise technology for emerging growth companies, worked as a freelance journalist covering events, music and local businesses in San Fransisco, and served on Mayor Willie Brown’s re-election campaign team.