By Lesley Rogers Targeted digital ads can help school districts make sure busy families know about their programs and can help drive enrollment for key demographics, like incoming kindergarten families. Digital media – paid online advertising – is just one

By Melanie Mihara See For the first time since 2011, Congress took up and passed spending for community projects, previously known as earmarks, and now known as Congressionally Directed Spending or Community Project Funding Requests. These projects were a part

In Washington’s February 8 election, the Strategies 360 team helped 14 school districts approve 23 measures, for a total of $5 billion in local levy and bond funding for about 200,000 Washington state students. We are honored to continue our

By Lesley Rogers, APR School communication is now more important than ever. While the 2019-2020 school year was one of the most challenging, with school shutting down with little warning and a scramble to help keep families, staff and students

By: Lesley Rogers, SVP of Education, Strategies 360 While we at Strategies 360 wish we could be with everyone in person at the annual National School Public Relations Association seminar this week, we want to congratulate the winners of the

By: Lesley Rogers, SVP of Education, Strategies 360 Last year the #SchoolPR Twitterverse declared the second Friday of May the unofficial official School Communicators Day. Now, more than ever, we need to celebrate this day and this group of professionals.

Earlier this month, elections were held across the country and S360 delivered major wins in several state races. From historically significant funding for fire districts to overwhelming public support for schools, our efforts secured over $2.3 billion in funding for

        By Lesley Rogers, SVP of Education at Strategies Strategies 360 is proud to partner with DA Davidson to present a new school election workshop that’s perfect for school communications staff, superintendents, chief financial officers, school board

Introduction by Chris Korsmo SVP of Education at Strategies 360 and guest blog post by Matt Davidson, SVP of Digital Marketing at Strategies 360 Fellow Travelers, As we head into fall, many of you are heads down and deep into

By Lesley Rogers, SVP of Education and Kahliah Laney, Education Communications Director at Strategies 360 We’re at the National School Public Relations Association’s yearly seminar this week, connecting with school communications pros and superintendents from around the country in Washington,

By Noel Treat, SVP, Strategies 360 A little reflection and a little planning can go a long way. The hectic pace of working in public education leaves little time to learn from things that did not go as hoped and

By Lesley Rogers, APR, SVP Education, Strategies 360 Strategies 360 is proud to partner with school districts and education non-profits to communicate the needs of students and schools, and we are honored to have won several National School Public Relations

By Chris Korsmo, SVP of Education, Strategies 360 Friend, You might be reading this blog because our paths crossed during my tenure at the League of Education Voters. After twelve incredible years, I started a new journey working with Strategies

  Lesley Rogers, SVP of Education, Strategies 360 In case you don’t know, the Twitterverse has spoken and this Friday, May 10 is the first-ever unofficial School Communicators Day. What does that mean? Superintendents around the nation will soon ask

Awkward. At some point or another, that word has run through all our heads in the uncomfortable moments after an unfortunate comment was made. You know that moment – the one when you’re thinking to yourself, wrong audience, hon. When

Tell your story without asking for something (first). We all have “that guy” tucked somewhere in our lives; brother in law, cousin, maybe even a “friend” – or worse, one of your kids.  They only pop up now and again