As the Director of Digital Media at S360, Will focuses on the strategy and planning for digital campaigns. He also helps manage and guide the DM Account Managers and DM Analyst, assisting them on day-to-day tasks within projects. As the former Analyst on the team, he believes that all great campaigns are born from insightful data analysis. After working in the digital space for six years, Will has also developed an inherent distrust in billboards.
Before joining S360, Will worked at a Digital Marketing Agency in Salt Lake City, Utah where he set-up, managed, and optimized pay-per-click, social and programmatic campaigns for several local clients including The Girl Scouts of Utah, Salt Lake County, and The Days of 47 Cowboy Games & Rodeo.
Will grew up in Salt Lake City, where he developed his love for skiing and the outdoors. He received his BA in Psychology from Gonzaga University and makes sure to never miss a Zags game on TV. When not working, Will can most likely be found on a golf course or checking movies off his never-ending watchlist.