Marc Rylander serves as Senior Advisor for Strategies 360 in Texas. In this role, Marc guides clients with communications strategies, crisis communications implementation, communications policy development, press and media relations and training, and also leverages his many relationships in Austin and Washington to deliver winning government relations results. Prior to joining our team, he served as Director of Communications and Senior Advisor to the Texas Attorney General.
Having spent a lifetime in various communications roles, Marc most recently led all messaging efforts for the Texas Attorney General’s 4,200-employee state agency. He oversaw a staff engaged in earned traditional media, PR management and social media strategy. Marc’s relationships in the press secured hundreds of favorable media appearances for the Attorney General in Texas and across the country. In this role, Marc wielded a diverse set of communications skills to guide his state through policy conversations, offer messages of support during natural disasters, prepare and provide media response through tragic events with mass casualties, and manage the overall PR efforts for the legal arm of the Lone Star State.
Communications is literally in Marc’s blood. His grandfather (and personal hero) was an early broadcasting giant in Dallas who helped pioneer WFAA TV, after serving as a radio operator in World War II and then as a disc jockey at WFAA radio, before there was television in Texas.
Marc holds a bachelor’s degree in telecommunications (broadcast journalism) from Baylor University, and has three master’s degrees. He currently serves on the Board of Trustees of Houston Baptist University, where he was Chairman of the Board in 2018-2019, and serves on the Board of the Celina Education Foundation in Celina, Texas.
Marc’s passion is his family, and all things outdoors, especially hunting, fishing, grilling, camping, landscaping, and enjoying the lake. He also has a goal of watching a baseball game in every Major League Baseball stadium with his sons before they graduate high school; they have four stadiums remaining.