Kevin is a strategist and writer who specializes in verbal identity—the way brands express themselves and connect with audiences through stories and language. As Director of Brand Strategy for S360 and our creative agency, the Hilt, Kevin ensures that a brand’s essence and story are expressed consistently and memorably at every touchpoint. He also leads verbal identity development on all branding projects, provides direction over messaging, content, and editorial strategy, and contributes to the development of integrated marketing and advertising campaigns.
Kevin returns to S360 after a stint at Phinney Bischoff, where he led brand strategy, verbal identity, and campaign development for clients like Premera Blue Cross, BECU, University of Washington, Washington State University, LifeWise Health Plan of Washington, Tschetter Group wealth advisors, and UCDS. Prior to that, he was a Creative Director right here at S360/the Hilt, where he was part of the team that originally built and branded the Hilt. He also led some of the firm’s highest-profile branding projects—including KUOW 94.9, Washington Women’s Foundation, Seattle Colleges, Adrift Hotels, and Port of Vancouver USA—and many of our campaigns, including Seattle Humane, Seattle Channel, and Starbucks Hot Java, Cool Jazz.
Prior to agency life, Kevin spent 15 years as a marketing and advertising professional for media, arts organizations, and entertainment companies. He started his career at The Stranger as the paper’s first ever marketing and promotions director, where he helped build and manage the paper’s signature brand. He has also worked for Dan Savage, as syndication director and publicist for the “Savage Love” column; Village Voice Media, as marketing director of Seattle Weekly; and Bumbershoot, as creative director of advertising and promotions. He studied at the Pennsylvania State University, where he holds degrees in English and Media Studies.