Craig brings nearly 20 years of public relations, education, community outreach and non-profit experience to his work for Strategies 360’s clients. He helps clients reach their goals by developing communications strategies, press releases and key messages, creative assets including infographics, videos and fact sheets, on-the-ground outreach and event management.
As part of his work at S360, Craig developed a communications strategy and managed a marketing campaign that built awareness and encouraged students across Washington state to enroll in a manufacturing curriculum that prepares them for careers in this growing field. He works closely with clients to conduct public opinion research, implement paid traditional and digital media campaigns and develop videos and infographics that share the good work of educators and students. Craig’s work also includes helping increase enrollment at early learning providers and at K-12 schools, assisting school districts pass their bonds and levies and promote science, technology engineering and math education with students, families and state and federal lawmakers. He also helping an organization communicate their diversity, equity and inclusion commitments.
Before joining S360, Craig managed public relations for transportation projects in Washington state. He helped his clients tell their stories and show the public how they are spending tax dollars wisely. Craig’s work included developing and implementing communications plans to change driver behavior, build support for infrastructure projects and position the client for future funding from the state and federal government. His work has been recognized by the Puget Sound Public Relations Society of America with Totem Awards for excellence in public relations.
Craig served as the board president of the Asian Pacific Islander Community Leadership Foundation, a nonprofit organization that trains emerging leaders committed to social justice, community involvement and empowering and raising the collective voice of Asian Pacific Islanders.
Craig graduated with a degree in journalism and public relations from Western Washington University.