Crisis Communications

* Crisis Planning * Crisis Training * Spokesperson Training * Online Reputation Monitoring * Active Crisis Management * Media Relations * Press Outreach * Threat Analysis

Strategies 360 draws on the extensive experience of dozens of communications professionals across our footprint to provide comprehensive crisis and strategic communication support. Our experts come from major news organizations – TV stations, newspapers and radio – as well as the press secretaries for political campaigns, governors and members of Congress and communications officers for private companies from a variety of industries.

S360 has provided proactive crisis communications plans as well as immediate crisis communications support for clients from a variety of industries, including:

  • Government agencies
  • Municipalities
  • Higher Education
  • School Districts
  • Healthcare
  • Non-Profit
  • Corporations
  • Financial Institutions

Why choose Strategies 360 for your crisis communications needs?

Few firms have the experience necessary to not only provide immediate support as a crisis unfolds, but also the expertise in building robust communications plans to help an organization prepare for future crises.

TEAM

Executive Vice President

Taylor Bickford

Washington

As S360’s EVP for Communications Strategy, Taylor advises clients across the S360 footprint on how to navigate the intersection of communications, business and public policy. He oversees the S360 firm-wide communications team and works with clients ranging from tribal organizations and energy companies to top non-profits, healthcare organizations, and fishing companies. Taylor’s extensive knowledge of the communications landscape and expertise across public affairs disciplines has helped moved countless client issues forward.

Taylor is a graduate of West Virginia University with a B.A. in political science.

Vice President of Communications

Nathan Wilson

CaliforniaWashington

As the Vice President of Communications, Nathan helps lead S360’s Crisis Communication practice, both in long term planning and training as well as immediate, strategic support during a sudden crisis. In addition to his crisis work, Nathan also assists clients with general communications support, messaging as well as earned & owned media strategies.

A 4-time Emmy Award winner, Nathan has over 15 years of experience in television news, during which he led major market newsrooms and coordinated investigative and political coverage. Nathan’s clients benefit from this experience with his inside knowledge on how to connect with reporters and assignment managers, achieve media mentions, and garner growth in reach, impressions and engagement through earned media.

During his time at S360, Nathan has also become the go-to person for media & messaging training for clients across the firms footprint. Conducted both virtually and in-person, these trainings help clients learn about how to engage with the media, identify key talking points and stay on message when interacting with key stakeholders or reporters.

Originally from the Midwest, Nathan currently lives on the West Coast assisting clients in both California & Washington. He is dedicated to community engagement, volunteering and supporting arts organizations. He holds a BPA from Oklahoma City University.

Vice President of Communications

Alyson Marchi-Young

Oregon

As Vice President of Communications, Alyson drives internal communications for S360 and supports client needs across the firm footprint. Experienced in policy, non-profit, and corporate communications strategies, Alyson wields her diverse background to grow the impact and outreach of S360 clients across the West. She specializes in content development, creating compelling messages and human-centered stories to amplify client’s outreach goals. Additionally, she is skilled in strategic communications planning, earned media support, social media planning, speech writing, event planning and brand communications. Alyson has a passion for DEI-conscious projects that amplify oft underheard voices.

In her time with S360, Alyson has worked closely with education, environmental, social justice, housing, transportation and tech organizations. Notably, she has written work that has been featured in publications including The Hill, LA Times, CalMatters, SF Chronicle, The Portland Tribune, The Oregonian, Tacoma News Tribune, The Olympian and the Spokane Review. Her work has helped pass statewide funding for early childhood education, youth criminal justice reform, and comprehensive affordable housing policies.

Alyson cut her teeth in policy communications as the Marketing and Communications Strategist for 1000 Friends of Oregon. Here her work supported the passage of the 2017 transportation package with robust funding for transit, pedestrian, e-vehicles, and bikes. She also delivered successful communications support and plans for pro-housing and affordable housing bills, and land use policies that protect farms and forests.

Previously, she served both the Oregon Museum of Science and Industry and Oregon Public Broadcasting as a corporate fundraiser. Alyson drove millions of dollars in investments to both organizations through innovative sponsorships, cross-promotional outreach programs, event strategies, and comprehensive media plans.

Alyson knows the West. A sixth-generation San Franciscan, Alyson moved to Portland as a child then attended the University of Puget Sound in Tacoma Washington. Alyson earned her degree at Southern Oregon University and lives in Portland with her husband, son, rescue dog and six chickens.