PRISM needed to gather investors; define, design and build a brand; and then market their new brand to governments and environmentalists. And, they needed it all done yesterday.
Understanding the Landscape
We developed this brand from scratch, creating an inventive, industrial sustainability positioning and targeting a wide range of audiences, from environmentalists to investors.
With intensive collaboration through workshops, weekly reviews, and an all-hands-on-deck approach, we were able to launch an initial site, investor materials, and brand materials in the first quarter of engagement.
The Brand and Campaign
The foundational elements that guide the campaign were developed early on and worked as our roadmap for all teams. A campaign was developed to geo-target city governments, investors, and road repair conferences.
The “End of the End-of-Life Tires” campaign launched, with print, animation, a robust site, display, social, PR, sales and exhibit materials. After promoting their sustainability message across all major digital channels, the client hit the road in order to begin one-on-one conversations with the target industries we identified in the discovery phase.