The cost of website traffic can fluctuate. Huge networks like Google and Facebook have a vested interest in serving ads that are relevant to their users. Strategies 360 is able to leverage decades of experience, millions of dollars in ad spend managed and large investments in optimization that can often lead to significant decreases in the cost of traffic.
There are thousands of things to consider when it comes to running a successful digital campaign. Everything from creative to landing page direction to media mix to optimization techniques and everything in between. Every project we touch is overseen by a seasoned veteran with over a decade of experience to ensure that our campaigns have the best opportunity to succeed.
It’s impossible to know what is working (and what isn’t) without good data. Every campaign has an analyst assigned to pull specific data around top performing creative, audience segments, marketing channels, keywords, and any other relevant metrics that will impact overall campaign goals.