How to Leverage Video to Tell Your Story

People act when they feel something. No tool evokes emotion better than photography and video. Through years of experience with diverse clients and brands, we’ve mastered these key tips for getting your point across to viewers in a way that leaves a lasting impact.

Before we begin filming, we develop a clear media brief to ensure alignment. This brief includes:

• Key messages we want our images/video to communicate
• Logistics of the day
• What the photos/video will be used for (mailers, website, social media, fact sheets)

We understand the sensitivities of filming students and work with you to ensure we are following any privacy rules and requests. We will also do a quick call with each site so there are no surprises when we arrive on the video/photo day.

Time is valuable. Ensure your audience gains something valuable from your video or photo, like expert tips or explanations of complex issues. While nearly everyone has a camera in their pocket, skilled professionals can make your organization look its best because they:

• Know lighting, editing and have strong interviewing skills
• Have creativity and vision to make your story stand out
• Have experience and systems to make logistics and editing smooth and efficient

The most effective storyteller may be different from the spokesperson of your organization and may vary depending on content. Your audience needs to connect with an emotion and that may best be accomplished through someone on the ground level or a direct beneficiary of the services you are highlighting or providing. Show them engaging with your organization and let them tell their story. 

Real people and real-life examples help your audience connect to your cause.

Make sure your audience leaves knowing what to do next! Without a proper call to action, your audience won’t provide you with the results you’re looking for. Make it clear to viewers how you want them to engage or what you want them to do next with easy access to links or actions.

With more than 30 years in education communications we’d love to bring your story to life. Contact EdTeam@strategies360.com to partner with us.