Idaho Adult Opportunity Scholarship

In partnership with the Office of State Board of Education and the Idaho Workforce Development Council, S360 created a campaign targeting Idahoans who were eligible for a newly  created Opportunity Scholarship for “adult learners.”

Under the umbrella theme, “Reach for Opportunity,” S360 designed creative collateral, produced a website, and executed a digital advertising campaign that used sophisticated demographic targeting and geo-targeting to drive more than 8,000 visits to the informational site in a just a few weeks. OSBE and WDC viewed this campaign a success, awarding nearly 200 scholarships to adults returning to college in the first year of the scholarship’s existence.