< Return to Advertising

BBNC Arena Activation

A labor of love, we created a race through Bristol Bay for Bristol Bay Native Corporation. The race had multiple outcomes and is played during breaks for the crowd. The race was created to bring audiences closer to Bristol Bay, and to remind them of the importance of the lifeblood of the region – sockeye salmon. The race won a gold and best in category at the AIGA Alaska award in 2023.