A Strategist’s Approach to Legislative Communication
At Strategies 360, we are collaborative strategists who solve big challenges. Few challenges are bigger than navigating a legislative session, especially now, when budgets are tight and timelines are short. Success requires deep knowledge of your legislative priorities, which can be bolstered with an integrated communications plan built to deliver clarity of message, action, and results. A winning legislative communications plan starts with clear goals, a strong message framework, platforms that authentically reach your audience, and a timeline tied to key session dates. That’s why we combine public and government affairs, research, communications, and creative services into one integrated approach. Our plans are:
- Grounded in research: We analyze survey data, focus group insights, and interviews to provide clarity on what motivates your audience and how to move them to action.
- Aligned with a foundation: We develop a foundational plan from which all efforts are coordinated. Messages are developed, key decision makers identified, and platforms prepared.
- Strengthened through coalition building: We help partners align around shared goals, applying our foundations to all outreach activity across a diverse set of stakeholders to effectively reach and influence lawmakers.
- Supported with advocacy tools: From social media graphics to fact sheets and videos, we equip supporters with the tools they need to succeed.
Our strength is translating complex issues into clear stories detailing the consequences of legislation to real people. We not only develop the plan, but help with implementation by:
- Motivating advocates and keeping them energized and engaged.
- Managing deliverables so there are no surprises along the way.
- Tracking metrics to measure success and adjust strategy when needed.
We become your strategic partner every step of the way.
Ready to turn your legislative priorities into measurable results? Let’s build a plan that wins. Email us at communications@strategies360.com to get started.