Getting the most from your digital marketing campaign
At its best, digital marketing has the power to connect communities to resources, opportunities, or policies that genuinely improve outcomes. The quality of your content and clarity of your strategy will help you get the most from these powerful outreach tools. At S360, our digital marketing services start with a clear understanding of your marketing goals, as well as the political, organizational and community context surrounding them. For clients who are working at the intersection of politics, business, culture and community, this 360* approach offers a unique lens that drives strong digital marketing outcomes.
We proudly work with businesses, non-profits, advocacy coalitions, and the public sector – however each group has different requirements and restraints that need to be considered. As an S360 Partner leading the digital marketing practice, Matt Davidson has built a dynamic team who start their process with vital questions for our clients: who are you trying to reach? What does success actually look like? And what constraints do we need to work within?
Matt and his team work closely with clients to ensure that we are considering and addressing critical transparency requirements, stakeholder dynamics, budget constraints, and equity considerations that are applied differently for public and non-profit groups, as well as those engaging in political advocacy. With clear guidelines and goals to meet, our team will develop data-driven digital strategies, build and launch campaigns, and closely track the outcomes in real time. Clients get regular reporting that connects their investments to outcomes, clear communication, and a team that’s always thinking about what’s next.
Building the Digital Marketing Group
Matt began a small, independent agency called Sovo Media, which he joined to S360 over a decade ago. From that time, he has built our Digital Marketing Group from the ground up. Before that, he worked at Microsoft after the Bing launch, helping advertisers figure out how to convert search traffic into business outcomes. This gave Matt a practical, performance-first mindset that he brings to each client project to this day.
“The skill that matters most in this role isn’t simply knowing every platform,” said Matt. “It’s understanding the client goals and applying them to precision targeting, smart creative, and rigorous measurement.”
Today, S360’s Digital Marketing Group manages approximately $5 million in annual media budgets for hundreds of clients. Matt oversees a team of four digital marketing strategists working collaboratively with communications, traditional marketing, and creative professionals across the firm to support the unique needs of each client. Matt credits the success of this practice area to the team’s ability to translate digital marketing complexities for clients to feel knowledgeable and informed of their choices.
What makes S360’s practice genuinely different is our depth of public sector experience across 1,000+ clients. We’ve run digital campaigns for school districts, state agencies, utilities, nonprofits, and advocacy organizations across the western United States. We understand the difference between marketing a bond measure and marketing a college enrollment campaign, and how both are completely different from a commercial brand campaign. Most agencies treat the public sector as a vertical they dabble in. For us, it’s our core identity.
Staying current, because this industry does not reward complacency
Keeping up with ever changing trends in digital marketing requires building the habit into your week, not your quarter. Matt follows a disciplined mix of industry sources, platform updates, and relevant communities. But he notes that the best signal is often what he sees in client campaign data. When something shifts in performance patterns across multiple clients, that tells him something is changing at the platform level before the trade press catches up. This type of vigilance means that S360 teams can make quick shifts for clients that follow the data and support effective ongoing campaign management.
What remains consistent? The fundamentals of human attention and persuasion haven’t changed. People respond to relevance, to clarity, to messages that feel like they were meant for them.
“The targeting tools get more sophisticated, the creative formats multiply, but if your message doesn’t resonate with a real person who has a real need, then the algorithm won’t save you.”
Trust and transparency matter more than ever in public sector marketing because communities are sophisticated and campaigns that feel non-genuine backfire badly.
The other constant: measurement. Matt has always anchored his team around the question ‘what does this actually produce?’ not ‘how many impressions did we buy?’ That discipline of connecting investment to outcomes never goes out of style.
Complex, meaningful projects are the dream
Matt would love to run a statewide education equity campaign that connects communities across urban, suburban, and rural regions to support children’s outcomes. Much of Matt’s career has been working in the education and non-profit space, and the campaigns he finds most meaningful are the ones where the work truly changes what’s possible for a family or a community.
From a craft perspective, Matt is excited by the complexity: micro-targeting across dozens of distinct communities, navigating multiple languages and cultures, working within public sector transparency requirements, and trying to move people from awareness to action on something they may have never engaged with before. A project like this would benefit from S360’s integrated services model, where we pull in experts in developing compelling creative, resonant messages, community trust-building and public affairs, and precision targeting with rigorous measurement.
At S360, leading with our values is important and we dig in on meaningful projects that make an impact. From connecting kids and families to educational opportunities, to supporting advocacy campaigns where digital work connects to real policy change. For Matt, this is when the job feels like it matters most.