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The Challenge:

TransAlta is Canada’s premier energy provider – the largest publicly traded generator and marketer of electricity and renewable power, with additional operations in the United States and Australia. The company was facing aggressive and well-organized opposition to the continued operation of its coal-fired power plant in Centralia, Washington. A coalition of environmental organizations formed to push legislation through to require the early shutdown of the plant. The Centralia operation is the economic engine of the community, providing hundreds of family-wage jobs and supporting innumerable civic organizations. TransAlta was concerned this effort would prematurely put it out of business in Washington state.

The Strategy:

  • Used TransAlta’s strong relationships in the Centralia community to mobilize local residents and workers at the plant to articulate the benefits of the plant to the Legislature.
  • Reached out to the company’s opponents to explore whether a mutually agreeable arrangement could be found.
  • Brought in the Governor’s office to help negotiate a resolution with national and statewide environmental groups for an organized phase-out of the power plant that allows the company to protect its investment and the community.

The Success:

The agreement, which calls for a substantial investment in the community and new technology to protect and create jobs, was enacted by the Legislature and signed into law by the Governor.


“Strategies 360 understands our business needs and helped us develop a strategy for our complex public policy environment. Then they worked with us to execute it successfully.”

Paul Taylor, President, TransAlta USA