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Bristol Bay Native Corporation

The Challenge:

Develop and implement a comprehensive communications and marketing strategy that would raise the public and political profile of a major Alaska Native corporation.

The Strategy:

  • Conduct extensive qualitative and quantitative research to better understand existing attitudes and perceptions about Alaska Native corporations.
  • Utilize advertising and social media to establish the BBNC’s home region as a place to be cherished, with a way of life to be preserved, showing how the corporation plays an integral role in the life of Southwestern Alaskans as well as the state’s economy at-large.

TV Advertising:

The Success:

Favorability of the corporation has skyrocketed. BBNC is now the best-known and most well-liked of all Alaska Native corporations. This campaign has won prestigious Corporate Marketer of the Year awards from the American Marketing Association for three consecutive years.