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A+ Washington

The Challenge:

After Washington state came in 32nd out of 36 states in the national Race to the Top competition, members of the education community wanted to develop a more comprehensive and effective education plan than what had been submitted and engage the public in the discussion.

The Strategy:

With significant input from educators, parents, community members, business leaders and others, the statewide Excellent Schools Now Coalition, managed by Strategies 360, developed a six-year education plan for the state called A+ Washington. Strategies 360 oversaw a communications, outreach and engagement effort across the state. The scope of the outreach for this kind of issue was unprecedented with more than 100 events held — including at least one in each of Washington’s 49 legislative districts, a dozen tele-townhalls collectively boasting tens of thousands of participants, support from every major newspaper across the state, a successful paid media strategy, and a topic of discussion on the gubernatorial campaign trail.

The Success:

Many of the elements of A+ Washington are now part of statewide education policy, and the campaign has activated many new voices who advocate for all students to graduate college and career-ready.

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