Stacy’s 20-plus year career in Arizona journalism, public relations, public affairs and campaign consulting has racked up countless victories — but there’s one particular win that reverberated globally. Stacy ran the campaign of the underdog who defeated the infamous Sheriff Joe Arpaio after 24 years in Maricopa County – a victory called “one of the silver linings for Democrats” by national pundits in the year Donald Trump won Arizona, and the presidency.
Her candidate was outspent 12:1 by the Republican icon who was called the “Donald Trump before Trump – his political Godfather” by the New York Times. Regardless, Arpaio lost by 13.6 points thanks to the best researched, most disciplined and most technologically concise crossover campaign Arizona had ever seen. The only mistake her team made was making Sheriff Paul Penzone’s victory look easy.
Truth is, that’s not the first time she’s made that mistake. Stacy is typically the person clients trust to come up with “the plan.” She develops and executes solutions across political campaigns, crises, traditional PR and grassroots efforts and other marketing and communications initiatives. Her experience spans the state – from the Tucson Zoo to the Navajo Nation and many communities in between.
She took the helm of the Arizona S360 office in 2015, after spending five years as an entrepreneur, growing her successful boutique agency’s roster to include some of the state’s and nation’s most recognizable brands.
Stacy began her career in a newsroom, where she was an award-winning newspaper reporter. That work laid the foundation for the fast, accurate, creative, results-driven work she’s recruited to do today.
Beyond the office, she’s a cop’s wife, volleyball mom, dog rescuer, die-hard Sun Devil, and having been born in Chicago, she roots for the White Sox and anyone beating the Cubs.
Stacy holds a bachelor’s degree in journalism from the Walter Cronkite School of Mass Communication at Arizona State.