As Strategies 360’s Digital Account Manager, Makenna is responsible for executing digital marketing campaigns. This includes the creation and delivery of paid and organic social media postings, digital media calendars, digital ad placements and tracking. Makenna blends her passion for creative change making with her knowledge of marketing to craft and deliver successful media campaigns for clients.
Before joining S360, Makenna ran a marketing consultancy practice for small businesses in the Bellingham and Greater Seattle areas. Her clients relied on her keen organizational skills and creative voice to help them reach their target audiences with impactful marketing plans. Her professional track began during her undergraduate degree where she acted as the Director of AS Productions at Western Washington University, a student entertainment event planning board. In graduate school at Western, she worked as a digital marketer for the University’s Facing the Future program and as a graduate research assistant for the University’s MBA program.
In her free time, Makenna can be found in the audience of musical theater productions or the latest horror flick. She also enjoys international travel but is happy to call Seattle her home. Makenna earned her BA in Marketing and MBA from Western Washington University.