Lindsey Mears is a research-driven strategist for public affairs and corporate clients, with a focus on message development, audience identification and segmentation, and reputation management. As S360’s Research Director, she brings a data-driven, audience-centric approach to clients across the firm footprint.
She started her career in political campaign polling and has since worked with businesses ranging from unions to large energy corporations to international financial institutions to local transportation companies. Lindsey is a RIVA-trained focus group moderator, having moderated dozens of focus groups nationwide. Ask her about the time she oversaw focus groups in a tiny Texas town of fewer than 10,000 people or when she traveled all across North Carolina, conducting focus groups in a new town every night.
She holds a Bachelor of Arts in Political Science from Colorado State University, with minors in Media Relations and International Development, and a Master of Arts in Political Communication from American University.
Lindsey grew up in Colorado and currently resides in Washington, D.C. She is looking forward to moving to Seattle soon, and is already dreaming of weekends filled with good hiking, local brews, and fabulous company.