Lesley Rogers brings more than 20 years of communications experience to her role as senior vice president at Strategies 360. Lesley worked at Strategies 360 from 2007-2011, then re-joined the firm in 2014, after serving as the Chief Communications Officer for Seattle Public Schools. With hands-on K-12 district experience, Lesley understands the need for school districts to authentically engage with both internal and external audiences. At S360 she oversees the firm’s education practice, working closely with school districts and education clients. She leads the bonds and levies work, helping school districts and campaign committees to pass critical funding measures. She also works with districts to identify key stakeholders and pinpoint strategies for effective two-way communications. Lesley conducts communications audits, develops strategic communications plans, helps districts with digital media strategies and advises on crisis communications and media relations. At Seattle Public Schools, the largest school district in the Pacific Northwest, Lesley oversaw strategic communications for the district, including the direction for both external and internal communications, as well as crisis communications and media relations. Lesley managed a six-person team in charge of ensuring families, principals, teachers, staff, community members and the media received timely and accurate district news and information.
During her tenure, she developed a long-term strategic communications plan, launched a social media campaign, played a role in developing the district’s new five-year plan and oversaw district communications for the $1 billion capital bond, which was approved with more than 72 percent of the vote in February 2013.
Lesley is originally from Wisconsin and started her career as a newspaper journalist, covering local government for the Indianapolis Star, Wisconsin State Journal and The State Journal-Register (Springfield, Ill.). She has Bachelor’s degree in journalism and political science from Northern Illinois University and a Master’s in Public Affairs Reporting from the University of Illinois at Springfield. She and her husband Ben live in Seattle and stay busy chasing around their two young children, Elijah and Naomi.