Combining his experience as a top business school professor, global management strategist, and entrepreneur, Eric helps lead Strategies 360 and its clients to success. As co-founder and president, Eric has helped drive S360’s growth from its flagship office in Seattle to offices in 12 western states and Washington D.C. Under his leadership S360 now serves hundreds of clients across the country and internationally.
His former company, Marketing 360, worked with organizations around the world to improve their marketing practices and capabilities. Some of Eric’s clients have included Coca Cola, Gatorade, Hallmark, Kodak, Ito Yokado (Japan), Johnson & Johnson, Kraft, Meiji (Japan), Redley (Brazil), S.C. Johnson, Target Stores and Unilever.
As a professor of marketing at the Kellogg School of Management at Northwestern University for eight years, Eric developed and taught numerous classes and programs on marketing strategy, and led seminars around the globe. He co-founded the Center for Retail Management at Kellogg and managed it for five years. Under his leadership, the Center became one of the largest academic centers in the world devoted to marketing, pioneering many developments in the use of data analysis and information technology in marketing.
Eric has served on the boards of directors of a number of U.S. companies, including marketing, manufacturing, and venture capital firms. He is a frequent speaker at industry and corporate events around the world, and has conducted speaking tours in Japan, Brazil and Argentina.
An expert at helping launch, grow and manage brands and ideas, Eric has evaluated companies and brands for potential purchase and sale. He has provided informed commentary on national television networks and in print media.
Eric has traveled, worked and lived in Europe, South America and Asia. He got an early start in the business world, owning and managing his first business at the age of eight, raising flocks of chickens and selling their eggs.
A native of Albany, New York, Eric received an MBA with Distinction in marketing and management strategy from the Kellogg School of Management at Northwestern University and a BA in economics from Stanford University.