Our Team

Caitlin O’Neill

Vice President, Northern California

For over a decade, Caitlin O’Neill has led successful public affairs strategies for the world’s best-known new technologies and marketplaces. As Vice President for Strategies 360 in Northern California, she brings her expertise pioneering new markets under intense regulatory and public scrutiny to clients across a wide range of industries.

Most recently, Caitlin served as Senior Director of Government Affairs at Eaze, the country’s largest legal cannabis marketplace, leading policy strategy for expansion in over a dozen states. As California grappled to regulate cannabis for the first time, Caitlin led successful campaigns to ensure the state embraced safe access via on-demand delivery, defeated attempts to ban cannabis advertising, overcome local delivery bans, and ensured cannabis delivery was declared an essential service during Covid.

Previously, led public policy at Sonder where she developed a ground-up legislative approach for its new model of short-term rental hospitality. She directed state and local efforts for new regulation in dozens of markets across the U.S., Canada, and Europe, priming the company to go public.

Caitlin was one of Uber’s first policy hires in its frontier years of rapid expansion, prior to any ridesharing legislation under state or local law. She led the passage of model bills in some of the country’s most resistant jurisdictions, including California, Oregon, Washington, Utah, New Mexico, Alaska, and Hawaii – a campaign Bloomberg called “the most successful lobbying force in the country.”

Caitlin cut her teeth at the ACLU of California, representing the organization’s largest affiliate in support of criminal justice and drug policy reforms. She leads the steering committee of Legal Cannabis for Consumer Safety, and is based in San Francisco.

Caitlin O’Neill
can be reached at
CaitlinO@strategies360.com