Brian has led the S360 Idaho team since 2012, helping clients develop and implement winning strategies with a broad array of strategic communications and public affairs services. Brian’s past work as an entrepreneur, lawmaker, writer and editor, teacher, high-tech program manager and press secretary gives him a broad range of expertise in the private and public sectors.
Brian has worked for over 25 years in marketing, communications and PR, previously as Client Services Director at Wire Stone (now Accenture Interactive), editor at Scholastic Inc., and owner of Cronin & Associates. He has directed client accounts and developed marketing & communications strategies for HP, Republic Services, Cradlepoint, eHealthApp, ConAgra, City of Boise, E*TRADE, Idaho State Board of Education, Western Conservation Foundation, and various healthcare, agriculture, natural resources, and financial clients.
As a public servant, Brian enjoyed a distinguished tenure as a state legislator and House Minority Caucus Chairman. The Aspen Institute awarded him a Rodel Fellowship—as “a rising star in American politics”—for his ability to work across the aisle to solve problems. He was also named a NewDEAL Leader and invited to the White House to discuss economic development. Brian also served as a Trustee on the Boise School District Board and has served on the boards of the Wassmuth Center for Human Rights, Boise State Public Radio, ID Commission on Hispanic Affairs, Conservation Voters for Idaho, and the Chamber’s Small Business Success Center.
In his spare time, Brian enjoys all things salsa—the music, the dance, and the condiment. He lives in Boise with his wife Veronica, with whom he founded Garabatos Spanish Preschool, and his twin daughters.
He earned a B.A. in history from Haverford College and an Ed.M. from Harvard University.