Brian has led S360 Idaho since 2012, helping clients develop winning strategies with a broad array of strategic communications and public affairs services, including marketing, branding, PR, research, and social media. Brian’s multi-faceted background as a business consultant, entrepreneur, legislator, and educator gives him a broad range of experience in the private and public sectors.
Elected in 2008, Brian enjoyed a distinguished tenure as a state lawmaker and House Minority Caucus Chairman. In 2011, the Aspen Institute named him a Rodel Fellow—“a rising star in American politics” recognized for his ability to work across the aisle in solving problems. He was also named a New Deal Leader and invited to the White House to discuss economic development strategies.
Brian’s background includes nearly 25 years in marketing, communications and PR, previously as owner of Cronin & Associates, Client Services Director at digital marketing firm Wirestone, and as writer/editor at Scholastic Inc. He has directed client accounts for HP, ConAgra, Republic Services, City of Boise, Cradlepoint, Hitachi, Gardner Company, Idaho State Board of Education, and more. Brian co-founded Garabatos Spanish Preschool and mobile marketing platform DealChirp. He has served on the boards of the Idaho Human Rights Education Center, Boise State Public Radio, the Idaho Commission on Hispanic Affairs, Conservation Voters for Idaho and the Boise Metro Chamber’s Small Business Success Center and has volunteered with the United Way and the Agency for New Americans.
In his spare time, Brian enjoys all things salsa—the music, the dance, and the condiment. He was a 2012 contestant in Boise’s “Dancing with the Stars,” and has sung the national anthem at a minor league baseball game. He loves taking advantage of Idaho’s great outdoors, including an annual backpacking trip with his daughters. He lives in Boise with his wife Veronica and his twin daughters.
Brian holds a B.A. in history from Haverford College and an Ed.M. from Harvard University. He spent a year in Ecuador volunteering with WorldTeach as a university professor and has also taught in inner city and suburban public schools.