Montana 6 Mill Levy
Montana 6 Mill Levy
The Challenge
Renew the 6-mill levy, a property tax that provides $13 million per year to help support Montana’s colleges and universities.
The Strategy
Developed a campaign brand and strategy
Launched grassroots and grass-tops outreach statewide to target voters.
Developed full campaign creative materials and launched statewide media on an aggressive timeline
Worked with key campaign stakeholders, including MEA-MFT and AFL-CIO, to produce direct mail pieces and encourage member support.
Responded with agile messaging at major campaign turning points.
The Success
The levy passed with 57 percent of the vote, renewing an important asset to Montana’s continuing legacy in higher education.
The Challenge
Renew the 6-mill levy, a property tax that provides $13 million per year to help support Montana’s colleges and universities.
The Strategy
Developed a campaign brand and strategy
Launched grassroots and grass-tops outreach statewide to target voters.
Developed full campaign creative materials and launched statewide media on an aggressive timeline
Worked with key campaign stakeholders, including MEA-MFT and AFL-CIO, to produce direct mail pieces and encourage member support.
Responded with agile messaging at major campaign turning points.
The Success
The levy passed with 57 percent of the vote, renewing an important asset to Montana’s continuing legacy in higher education.