Mexico and the State of Sinaloa
Mexico and the State of Sinaloa
The Challenge
Publicize in the U.S. and Canada the opportunity to purchase second home and retirement home property in Sinaloa, Mexico.
The Strategy
Developed and implemented (in one month) an international contest to send eight couples to Mazatlan for an all-expenses week of fun
Showcased real people enjoying Mazatlan in a very safe environment
Used social media to generate excitement and followers in the U.S. and Canada
Worked with the media to generate story interest all over the U.S. and Canada
Managed all of the legal and logistical aspects of the contests, including the winners’ trips to Mazatlan
Developed and produced all advertising, online materials and web sites
The Success
The marketing program received more than 370 earned media hits
3600% increase in traffic to client’s website
Over 8,000 Twitter followers
More than 365,000 Facebook impressions
Prospective list of 550 prospective buyers is still growing
The Challenge
Publicize in the U.S. and Canada the opportunity to purchase second home and retirement home property in Sinaloa, Mexico.
The Strategy
Developed and implemented (in one month) an international contest to send eight couples to Mazatlan for an all-expenses week of fun
Showcased real people enjoying Mazatlan in a very safe environment
Used social media to generate excitement and followers in the U.S. and Canada
Worked with the media to generate story interest all over the U.S. and Canada
Managed all of the legal and logistical aspects of the contests, including the winners’ trips to Mazatlan
Developed and produced all advertising, online materials and web sites
The Success
The marketing program received more than 370 earned media hits
3600% increase in traffic to client’s website
Over 8,000 Twitter followers
More than 365,000 Facebook impressions
Prospective list of 550 prospective buyers is still growing