City of Beaverton

City of Beaverton

The Challenge

Create a new state-level tax credit to benefit low-income census neighborhoods.

The Strategy

Crafted language for the tax credit to be incorporated into Oregon law.

Developed messaging that resonated with legislators and allies to promote discussion within the capitol during the Legislature’s 2011 session.

Developed and implemented an “in-building” strategy to communicate with leadership, key committee members, champions and allies.

Developed and produce communication materials, including 1-pager, verbal and written testimony, project case studies, and floor speeches.

The Success

The Low Income Community Investment & Jobs Initiative passed the Legislature unanimously, bolstering economic development, job creation and provided matching money for a successful federal credit, bringing both public and private funds into Oregon from across the nation.